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Title:
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AN INTEGRATED MODEL OF CUSTOMERS CHARACTERISTICS AND THEIR PERCEPTIONS ON INTERNET BANGKING USE |
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Author(s):
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Hyun-Shik Yoon, Linsey M. Barker Steege |
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ISBN:
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978-972-8939-76-2 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Angela Lin |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Internet banking, Five-Factor Model, security, green concern, perceived usefulness, perceived ease of use |
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Type:
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Full Paper |
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First Page:
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54 |
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Last Page:
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62 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Despite the rapid increase of Internet users and cited benefits of using Internet banking, the number of Internet banking users has not risen as strongly as expected. In order to understand this problem, it is critical to better understand the types of individuals who use Internet banking and how their personal characteristics and perceptions influence their Internet banking adoption and use. In this study, we propose an integrated research model, which incorporates a set of individual personality traits as described by the Five-Factor Model (FFM) and the individual users perception toward Internet banking. Important contributions are expected to information technology (IT) adoption research and Internet banking research. |
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